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The GCA wanted to make the ticket purchasing
process as convenient as possible for its patrons. Currently, the
box office is open only from 9am to 6pm Monday through Friday, limiting
the hours during which orders could be placed and, perhaps, discouraging
prospective patrons from purchasing tickets. The GCA wanted to create
an easy to use online ticket sales system that would allow visitors
to the site to purchase tickets at all times and to make additional
contributions to GCA. Some of the requirements for the system were
that it include pictures of the artists, performance descriptions,
seating information, and ticket prices be easy to maintain throughout
the season, calculate prices based on audience and the various types
of discounts available, conduct all transactions securely and be able
to produce a receipt for the patron to print for their records.
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- Conducted an iterative design process with numerous rounds of
testing on paper and interactive screen-based prototypes
- Determined the technical specifications for the shopping cart
and online content management systems and oversaw their implementation
by programmers
- Designed the interfaces for the display of shows and shopping
cart system
- Developed a web-based interface for the maintenance of the events
database and order retrieval
- Wrote instruction manual and trained staff on maintaining the
system
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We created a custom-designed electronic commerce system for purchasing
tickets in a secure online environment. In the first 4 months following
the launch over 500 tickets were sold online accounting for almost
20% of all ticket sales and producing over $10,000 of revenue. The
office staff maintain the site, adding new shows and removing shows
as they sell out. Server statistics show that a majority of online
purchase tickets are being made outside of the box office’s
hours of operation, therefore allowing ticket sales to take place
that might have otherwise been lost.
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